Season 21: What’s New

New race series. New sponsors. New season.  Welcome to Season 21!  This season, we’re making adjustments across the board to enhance the racing experience and optimize competition.  While the previous season featured a broad spectrum of events, we’ve dialed back slightly to balance coverage and participation. This refined approach reflects our observations from Season 20, […]

Photo Finish™ LIVE Virtual Racehorse Sells For Record $50,000.01

The final Sunday of a season isn’t typically all that newsy. But Season 17’s Foal’s Day Eve went offscript.  Minutes before the calendar turned to Season 18, Foal In One and Solmate Stables shook hands on the largest horse sale agreement in Photo Finish™ history—a $50,000.01 agreement for an SS- Colt named Foal of Pinkabet. […]

Crown Weekly: Run for the Roses

Welcome to Run for the Roses week! We’ve nearly completed another month of the Photo Finish™ schedule, and the final week of Season 17 is set to be the splashiest. Qualifier races are underway to determine which horses will battle on the tracks this weekend in the Virtual Kentucky Derby on Saturday night. Click here […]

Crown Weekly: Championship Week

The smoke from a festive first week of Season 17 has cleared, but we’re still buzzing from one of the most fun weeks in Photo Finish™ history. We’ve got plenty to review and even more to look forward to. From hot dogs to hot action to come on the tracks in the coming days, we’ve […]

Crown Weekly: Season Finale

Last stop before Season 17 — it’s Derby week! We’ve got plenty of news and updates to share, including a reminder that one of you will win $10,000 worth of $CROWN this weekend. Ready to finish Season 16 off with a bang? Let’s touch on the high-level need-to-knows and get you primed for the final […]

Competing on a Budget: Tips & Tricks

Everyone loves rooting for the underdog, and Photo Finish™ LIVE is no exception. So much so that large swaths of the racing schedule have catered to the smaller-to-middle stables in terms of budget and number of racehorses.  Thanks to that focus, finding success on the race tracks doesn’t have to come with a hefty price […]

‘Making History’: Charlie Chaplin Looks to Clinch Major Series Trifecta

All eyes are on Celtic Monke Racing’s Charlie Chaplin heading into this weekend’s Season 15 Virtual Kentucky Derby as the three-year-old eyes history in its quest to become the first-ever Photo Finish™ horse to win three major series races in a single season. True to his namesake, Charlie Chaplin is writing a storyline worthy of […]

Season 15 Superfecta Scratch-Off Minting NOW LIVE

Let’s run the Superfecta back! By now, you’ve heard that the Photo Finish™ LIVE Superfecta tickets minted before the Kentucky Derby did not win the grand prize, but good news—we’re rerunning the contest with a twist, and your tickets are again eligible to win a share of $100,000 worth of $CROWN!  Nearly 30,000 of the […]

Crown Weekly: Virtual Kentucky Derby Week

Around roundtrip around the Photo Finish™ playground is almost complete, as we are again approaching the final stretch of an eventful season. Fifteen seasons in the books? Time, indeed, does fly when you’re having fun. Just as we do each week, let’s drop some need-to-know notes in this Crown Weekly to set the stage for […]

Crown Weekly: Back on Track

Season 15 is in full swing, and as the dust settles from the Kentucky Derby, Photo Finish™ LIVE is full speed ahead with an assortment of news, development updates, and marketing initiatives aimed at growing the game globally. We’ve got tons of news to share, so let’s touch on it all in this week’s Crown […]