Third Time Games and NBC Sports Group Extend Partnership to Feature Photo Finish™ LIVE 3D Simulation During Live Broadcast of the 149th Kentucky Derby


Third Time Games is proud to announce the gaming development company and creators of the virtual horse racing platform Photo Finish™ LIVE have officially agreed to provide NBC Sports Group with a 3D simulation of the May 6 149th Kentucky Derby set to be featured as part of its live coverage of this year’s historic race.

Just as was the case during NBC’s 2022 Kentucky Derby broadcast watched by over 16 million viewers, this year’s coverage will once again introduce millions of viewers to the virtual horse racing world through a Third Time Games generated 3D simulation of the iconic ‘Run for the Roses’. 

The Photo Finish™ LIVE powered simulation will include a virtual 3D representation of both Churchill Downs track and the 20 horses set to take part in the race, providing millions at home a realistic glimpse at America’s most prestigious horse race during NBC’s countdown coverage of the much-anticipated event.

Launched by Third Time Games CEO and Founder Ian Cummings and his gaming development team in 2021, Photo Finish™ LIVE is a state-of-the-art virtual horse racing gaming platform that has revolutionized the Web3 gaming space. By democratizing racehorse ownership, Photo Finish™ LIVE has enabled players across the globe to own, race, sell, and even breed their very own virtual racehorses, all for real money rewards. 

Deemed As Real as It Gets, Photo Finish™ LIVE players have participated in thousands of virtual horse races that look nearly indistinguishable from the real thing. Virtual racehorses on the platform have recently been purchased on the open market for upward of six figures, a testament to both the future of the innovative platform itself and that of web3 gaming. 

Third Time CEO and Founder Cummings says he believes the continued collaboration between NBC Sports and Third Time Games represents an exciting new chapter in the world of horse racing and virtual entertainment. 

“Third Time Games is incredibly excited to extend our partnership with NBC Sports,” Cummings said. 

“This continued collaboration not only enables us to provide millions watching NBC’s live broadcast of the Kentucky Derby with a 3D simulation of the action before the race but affords another opportunity for Third Time Games to showcase what our virtual horse racing game Photo Finish™ LIVE is capable of on the biggest horse racing stage the world,” Cummings said.

“Generating a 3D simulation of this year’s Kentucky Derby to be seen by millions of viewers will only further bridge the gap between the physical and virtual world of horse racing, and we can’t wait to give fans a glimpse of what’s possible.”

The 149th Kentucky Derby takes place on May 6 and will air on NBC,, and the NBCSports app. Live pre-race coverage begins at 5:00 PM ET with post time set at approx, 6:45 pm ET (5:45 PM CT, 4:45 PM MT, and 3:45 PM PT).

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