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Your first step into the rich world of digital horse racing in the Photo Finish ™ LIVE ecosystem begins here!

What is Photo Finish ™ LIVE?

Photo Finish™ Live is a play-to-earn virtual horse racing ecosystem created by Third Time Entertainment. Players can race their NFT horses against other real life owners for real money, breed their horses through a true-to-life genetics system and exchange their horses in a player-driven marketplace. Horses in Photo Finish ™ LIVE have lifespans, following an in-game calendar where 4 weeks in real life corresponds to one in-game year. Every in-game year a new “season” starts, each season contains thousands of races for players to participate in – ranging from entry level maiden races to the highest stakes premier graded races. Photo Finish ™ LIVE aims to recreate the excitement of real horse racing as it opens up the possibility of ownership and participation in the Sport of Kings to a wider audience. Using realism as a focal point, Photo Finish ™ LIVE seeks to parallel the longevity of the sport itself through it’s deflationary aging mechanism, allowing renewed opportunities every season for skilled players to prove themselves on the track. Are you ready to start your legacy?

Who is Third Time?

Third Time Entertainment is an Orlando-based independent game studio founded in 2015 by Ian Cummings with co-founders Paul Fleetwood and Brian Fleming. All 3 founders have worked for 15+ years in the game industry, with senior leadership positions held at Electronic Arts, Zynga, Row Sham Bow, and FanDuel. Their previous works include Photo Finish Horse Racing, released in 2015, it was one of the most popular horse racing mobile games in history, with over 13 million downloads to date. The followup sequel Horse Racing Manager, released in May of 2018, was featured multiple times globally at the top of the App Stores. The team has since expanded to including a wide array of talented and experienced members – and with a successful funding round closed at the end of 2021 and their early success within the blockchain space, Third Time is positioned at the frontier of a massive convergence of gaming and tech with a battle-tested, veteran team and a proven product.

Full Release

Coming soon ™


Beta v2 is live as of Nov 7th, 2022. Sign up for an account at https://beta.photofinish.live/. There are two ways to begin participating at this stage, purchase a ticket from Magic Eden and redeem it on our beta site (if this is confusing – check out our page on the basics of using Solana), or use your free beta funds to purchase a horse from the in-game marketplace. All accounts are given 50,000 fake Derby tokens per month (the currency of the PFL ecosystem) per season. Beta is an accelerated testing period which is entirely self-contained – there is no real money involved and the currency that is circulating is “funny money” handed out to users for testing purposes. No foals that are sired or racing placements will carry over to the full game. The benefit of participating in beta is the cost-less and accelerated testing environment it provides for players to better understand their horses and the game’s systems at large. The only true carryover from beta for players will be the knowledge gained therein!

Ready to grab a ticket? We recommend you check out this fantastic guide written by one of our outstanding community members.


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