The partnership integrates $CROWN into BlockBet.gg, expanding its utility across real-world sports betting and casino offerings while establishing BlockBet as the first-ever Simulcast partner of Photo Finish™ LIVE.
Photo Finish™ LIVE, the premier real-money virtual horse racing game, has announced a groundbreaking partnership with BlockBet.gg, a leading licensed Web3 sportsbook and casino and a division of Blockasset, the UFC’s Official Digital Fan Interaction Partner.
This collaboration brings $CROWN, Photo Finish™ LIVE’s utility token, to BlockBet.gg, enabling users to wager on real-world sports, casino games, upcoming platform features, and soon, Photo Finish™ virtual horse races.
As part of this partnership, BlockBet.gg becomes the first official Simulcast partner of Photo Finish™ LIVE. BlockBet.gg will host thousands of Photo Finish™ races, allowing users to watch and bet on races around the clock—24/7/365. Bettors can wager using $CROWN, SOL, BTC, BONK, ETH, and other supported tokens, making wagering on Photo Finish™ more accessible and engaging than ever.
“Integrating Photo Finish™ Simulcast wagering into BlockBet’s sportsbook is the first step in our strategic expansion into the sports wagering market,” said Ian Cummings, CEO and Founder of Third Time Games.
“This partnership reflects our commitment to revolutionizing the virtual sports experience and marks the beginning of a transformative year for Photo Finish™ LIVE as we bring the excitement of wagering on virtual horse racing to global audiences.”
Ian Millman, Chief Commercial Officer at Blockasset, said, “This partnership with Photo Finish™ is the next step in bringing great value to our $BLOCK community. Working with such a high-quality virtual sports product, the opportunities to deliver exceptional value and experiences to everyone using $BLOCK and $CROWN are endless.”
SOL Big Brain of Big Brain Holdings said, “As investors in both Photo Finish™ LIVE and Blockasset, Big Brain Holdings strongly believes in the transformative potential of these products. This partnership represents a significant step forward for the future of virtual sports wagering and crypto gaming while enhancing the utility of $CROWN and $BLOCK tokens.”
$CROWN: The Sportsbook and Casino Token
$CROWN will soon officially debut as a wagering token on BlockBet.gg, joining a lineup of cryptocurrencies, including $BTC, $SOL, and $ETH. This integration is a major milestone for $CROWN, adding significant utility to the token, which has already distributed over $8 million to stakeholders in Photo Finish™ LIVE’s virtual horse racing ecosystem.
With $CROWN’s full distribution completed early this year, users now have a unique opportunity to wager their tokens to earn more, creating a new layer of engagement for players and investors alike.
Photo Finish™ Simulcast: Off-Track Betting
The Photo Finish™ Simulcast Off-Track Betting (OTB) app has been approved for release on ROKU devices and smart TVs, reaching a potential audience of nearly 100 million users. A complete product launch, including enhanced features and wagering support, is slated for this fiscal year.
As the global horse betting market is projected to grow from $44.3 billion in 2022 to $91.2 billion by 2032, and the esports betting market is forecasted to expand from $2.6 billion in 2024 to $4.5 billion by 2031, Photo Finish™ LIVE is well-positioned to transform the betting landscape.
By blending the timeless thrill of horse racing with the convenience of 24/7 digital wagering, Photo Finish™ LIVE sets new standards in virtual sports entertainment.
Expect many more updates on Photo Finish™ Simulcast — regarding everything from unveiled features, one-off beta tests, and estimated full-launch dates along the way.
Collaborative Rewards Campaign
To celebrate the partnership, Photo Finish™ LIVE and BlockBet.gg will soon launch a joint promotional campaign to reward their most active users.
BlockBet users who place the highest wagers on virtual sports will earn $CROWN rewards, while Photo Finish™ players with the most significant in-game wagers and virtual horse owners will receive $BLOCK tokens.
Expect a Photo Finish™ LIVE Horse Picks Leaderboard sponsored by $BLOCK soon.
This mutual incentive program highlights the value of active participation across both platforms. Blockbet and Third Time Games intend to collaborate to be at the forefront of wagering on virtual horse racing and future virtual products.
Welcome to the Photo Finish™ LIVE family, BlockBet!
